Westpac 200 Women
Brand Activation

You can’t empower women without listening to their stories.

Gloria Steinem

Westpac 200 Women, The Listening Ground, Sydney Opera House

About

The Listening Ground was a campaign and interactive exhibition that launched at the Sydney Opera House. The exhibition featured the stories of 200 women from around the world in photos and video content presented on custom-built listening pods. Stories covering leadership, overcoming challenges and pain, happiness, and change. Stories from everyday women you wouldn’t recognise, and stories from the iconic and influential. Extraordinary women such as Rosie Batty, Collette Dinnigan, Miranda Tapsell, and Margaret Atwood.

Deliverables

Creative Direction
Brand Development
Art Direction
Graphic Design

Credits: Production by Maverick.

Westpac 200 Women
Westpac 200 Women, The Listening Ground Logo
Westpac 200 Women, The Listening Ground
Westpac 200 Women, The Listening Ground Signage Design
Westpac 200 Women, The Listening Ground, Concept Sketch
Westpac 200 Women, The Listening Ground , Sydney Opera House
Westpac 200 Women, The Listening Ground, Concept Sketch
Westpac 200 Women, The Listening Ground, 3D render
Westpac 200 Women, The Listening Ground, 3d render
Westpac 200 Women, The Listening Ground, Sydney Opera House
Westpac 200 Women, The Listening Ground, Pods Concept Sketch
Westpac 200 Women, The Listening Ground, Pod Installation
Westpac 200 Women, The Listening Ground, Pods
Westpac200_Map_06.jpg
Westpac 200 Women, The Listening Ground, Aerial
Westpac 200 Women, The Listening Ground, Sydney Opera House, Environmental Design
Westpac 200 Women, The Listening Ground, Sydney Opera House